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FLOPS and Why They Matter for Video Professionals


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On Monday Apple gave us a preview of their new Mac Pro in the typical Apple fashion. Beautiful design, unique engineering, and a very simple look. They also announced some pretty impressive specs, including one that is only talked about when you’re shopping for a new supercomputer; 7 Teraflops. But what does that number mean and why is it important for a video production workstation?

What is a FLOP anyway?
This is a pretty technical conversation, but I’m going to attempt to explain it in as simple terms as I can. FLOPS stands for Floating Point Operations per…

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What is the New Mac Pro


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I found myself wanting to say a lot about the new Mac Pro reveal on Monday and twitter just wasn’t cutting it, so I’m going to post some of my thoughts here. I was amazed at the technology, but also initially a little upset (but not surprised) at the lack of the ability to upgrade this “Pro” desktop computer. It looks like Apple isn’t interested in making rack mountable equipment anymore, either. They got out of the server market a few years ago and with this announcement I think they’ve put to rest anybody’s dreams of a…

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Why Creatives Should Embrace “The Cloud”


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Last night I went to the monthly gathering of video production professionals in Atlanta called ATL Cutters. I’ve been going for a few months and this meeting was by far the most well attended of them all. Why? Adobe was in attendance to talk about some of the new features of your favorite video production tools on June 17th. A lot of it was talked about earlier this month at their annual MAX Conference, so I’m not going to go over it in detail on my blog. Suffice to say Adobe is listening to the…

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BTS: The Waterfall Shot from “So Mote It Be”


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THE CONCEPT

Last May I was approached by local Nashville Artist Persephone Godwin to create a music video for her song “So Mote It Be”. The song is very spiritual and dreamy and Persephone is a water sign, so she wanted to have a strong water element throughout the video. As luck would have it, my friend and I had just gone down to Machine Falls to test out some new equipment, so we instantly had images in our head of Persephone standing in front of the falls.

Video from Machine Falls that we turned into a short vignette.

EVINS…

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My Hobbit review (or why HFR isn’t as bad as some would have you believe)


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I’ve been meaning to write a follow up to my previous Hobbit article after seeing it, but with the holidays and some other things going on in my personal life I haven’t had the time. I’ve taken the time to read a few other really good reviews since then, but wanted to take the time to share my experience.

First off, I decided to see the movie 3 times. I had booked a ticket for a late showing on the Friday of the release, then a friend decided he wanted to see it right after work, so I went…

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Why I don’t think “The Hobbit” will suck in 48FPS


I’ve seen a lot of people hating on the idea of a major motion picture being shot in 48FPS. “The Hobbit” is coming out in a couple of weeks and I just watched this 14 minute video on the post production process for the movie and it finally hit me why I think Peter Jackson and crew are sticking with this decision.

When I watch that video, I see A LOT of CG. In a movie of this scale, that is inevitable. I mean they even said principal photography was finished BEFORE all the pre-viz. I’m imaging…

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Bit Depth, Signal-to-Noise Ratios, and How It Relates to Exposure


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It seems a lot of people – even professional photographers – don’t have a good understanding of bit depth as it relates to developing an image for the web.  I got in the middle of a discussion today about the ability to bring up underexposed areas of an image, and in trying to explain it I couldn’t really find a comprehensive explanation that discusses all the elements that go through my head when I’m processing images, so I decided I’d try to make one.

I don’t consider myself an expert on digital imaging, but I believe to truly understand something you…

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A Trip to the Mountains


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I’m starting a new job this week and my last job let me leave a few days early after giving my two weeks notice. On top of that, after a failed BIOS update my desktop won’t boot. This left me with 6 days off in a row and no computer to work on. I was originally going to go down to see my parents, but they were getting ready to go on a cruise and I really wanted to get some photos of the fall colors, so I decided to take a trip to the mountains.

After a…

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Grading Blackmagic DNG footage using Lightroom 4


I saw a post over on Philip Bloom’s site describing a workflow for grading the Blackmagic Camera’s footage in Photoshop, so I immediately wanted to start playing with the sample footage to see what I could do with it.

All the footage in my video can be downloaded from the Blackmagic Forum. They graciously offered the Raw files up for everyone to play with, and I jumped at the chance.

I’ve been using Lightroom since it first came out and think it’s THE best tool in my photography workflow. The ease and speed at which you can dramatically change the…

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But That’s Not Panoramic!


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I love creating panoramic images. In my first post, I mentioned how I’m not after images that look “real” because nobody sees the world through a static rectangle. Our eyes move back and forth all the time and our brain automatically stitches all those images together so that we get a better perception of the world in front of us. A panoramic image, then, can reasonably be considered one of the best ways to capture a scene if the objective is to show the viewer your perception of that scene.

But I don’t think panoramas have to always…

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